Conference Description:
Emotions are crucial if campaigns want to successfully reach their target groups. What has been conventional wisdom in the campaign business, has recently been neurosciences, social psychology, and linguistics.
It's an event shining light on the emotional side of politics and campaigning: Leading scholars explain the political brain, politicians describe their feelings during campaigning and in office, experts shine a light on the emotions in recent campaigns, and political consultants explain how they reach people’s hearts and minds. It’s a unique occasion to get inspired about a topic that will change the way you understand and run campaigns.