World Conference Calendar

34594 Conferences

Upgrade your marketing strategy with competitive intelligence

Added by OCPcompliance on 2014-10-02

Conference Dates:

Start Date Start Date: 2014-10-15
Last Date Last Day: 2014-10-15
Deadline for abstracts/proposals Deadline for abstracts/proposals: 2014-10-15

Conference Contact Info:

Contact Person Contact Person: David Jonathan Moses
Email Email:
Address Address: 38868 Salmon Ter, Fremont, CA, 94536, United States
Phone Tel: +1-510-857-5896
Phone Fax: +1-510-509-9659

Conference Description:

Instructor: John McGonagle

This webinar highlights the key elements of how competitive intelligence techniques and personnel can power the development and execution of your marketing strategy.

Why Should you Attend:
Competitive intelligence has become a major input to a wide variety of executive and management functions, ranging from strategy to marketing, and from product development to production. One process that can particularly benefit is the development of a marketing strategy. This webinar will show how marketing strategy development programs can benefit from competitive intelligence.

Objectives of the Presentation:
The Players
Competitive Intelligence (CI) Professionals
Marketing Strategy (MS) managers
50,000 foot views
What is CI?
What is MS?
Who Should Care?
CI professionals
MS managers
Senior management
Where Can CI Help MS?
CI skills useful to MS
Adding a CI approach to MS
MS Managers
How to use CI professionals
How to do your own CI

Who can Benefit:
Managers and staff
Marketing managers
Marketing research managers
Product development managers
Strategy team members
VPs – marketing strategy & corporate strategy

Quick Contact:
Toll free: +1-510-857-5896
Email: webinar@onlinecompliancepanel.c om
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