World Conference Calendar

33818 Conferences

Measuring & Optimising Social Media Marketing in Tertiary Education

Added by admin on 2011-11-19

Conference Dates:

Start Date Start Date: 2012-02-22
Last Date Last Day: 2012-02-23

Conference Contact Info:

Contact Person Contact Person: NA
Email Email: NA
Address Address: 113 Queen Street, Melbourne, VIC 3000, Australia

Conference Description:

With the anticipated introduction of a demand driven funding system and a decline in international student admissions, Australia’s higher education providers must focus on boosting student recruitment using a forum that potential students are comfortable with – social media.

Developing and implementing a social media marketing strategy poses a host of unique challenges, including integration of social media into an institution-wide marketing plan, maintaining control of your institution’s online brand and demonstrating return on investment to stakeholders. The Social Media Marketing in Tertiary Education Conference will discuss the current issues at hand and examine practical strategies to overcome the barriers.

Featuring expert analysis from:

* Perry Hewitt, Chief Digital Officer, Harvard University
* Jodie Sangster, Chief Executive Officer, Australian Direct Marketing Association
* Ellen Griffin, Director, University Communications, San Francisco State University
* Mal Chia, Digital Strategy Manager, University of Adelaide
* Stephen Scott, Web Marketing Manager, RMIT University
* Tony Wilson, Director, QUT Marketing & Communications, Queensland University of Technology

Plus many more!
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