Conference Description:
This webinar will help you understand the significant differences within the EU member states in relation to the way in which the Cookies laws within the 2009 E-Privacy Directive is being implemented and the challenges of complying with the Cookies law.
Why Should You Attend:
EU Directive 2009/136/EC amended Article 5(3) of the E-Privacy Directive and changed requirements from informed opt-out to informed opt-in. Subject to a very limited exception (the “strictly necessary”
cookies), the use of cookies will only be allowed if the user has given his consent after being provided with clear and comprehensive information about why his data is being tracked.
In addition, by Recital 66 of the 2009 Directive, consent to cookies “may be expressed by way of using the appropriate settings of a browser or other application.” Member states should have implemented the revisions to the E-Privacy Directive by May 26, 2011, however the situation is confused since some member states have either passed a new law or decided that their current law already complies and other member states are still drafting legislation or have made no decision at all. There is no clear nor harmonized guidance as to how consent is to be given or obtained. However failure to comply with the law may lead to significant fines and investigations.