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CMCS Perth 2017: Bridging Gaps: National Identity in Persona, Branding, and Activism

Added by celia on 2017-06-20

Conference Dates:

Start Date Start Date: 2017-12-08
Last Date Last Day: 2017-12-10
Deadline for abstracts/proposals Deadline for abstracts/proposals: 2017-08-01

Conference Contact Info:

Contact Person Contact Person: Celia Lam
Email Email: celeb.studies@gmail.com
Address Address: University of Western Australia, Perth, Australia

Conference Description:

CALL FOR PAPERS

Bridging Gaps: National Identity in Persona, Branding, and Activism

University of Western Australia, Perth, Western Australia
December 8-10, 2017

With the rise of Web 2.0, people brand themselves through social media as a singular person. The online visibility of their brand often takes precedence over social contributions. Their online presentation, however, is a reflection of how they want to be perceived in a collective setting. How does this kind of branding differ to a local business service or an international celebrity who also brands themselves online? What impact is persona branding having on society and the way people view themselves?

A focus on the persona of activists shows the particular impact of branding in society. An activist’s voice, like that of a political leader, is often heard if they have a strong brand. Yet, the perception is often specific to their national contexts. How are socialist actions in North Korea viewed in the Western world? How does having a female political leader change the perception of a country? How are immigrants seen around the world? What role does media play in creating these constructed views in national and transnational contexts?

We encourage scholars and industry practitioners to question, explore, and problematize the notion of national identity in persona, branding, and activism. We ask: how is a country reflected through its celebrities, popular history, stereotypes and myths? Often one individual can have global fame, which can result in branding a nation or city and develop a country’s cause as well. Their persona becomes the basis of how a place is perceived internationally. For example, American born icon Elvis Presley is used to represent Las Vegas and Memphis, while George Clooney has attached himself to Darfur through his activism. Similarly, Steve Irwin became a symbol of Australian culture through his philanthropy and his fame as “The Crocodile Hunter.” A decade since his death people still create the association between him and the nation’s identity, while overlooking how race, gender and class affect one’s overall brand identity. Myths surrounding national identity are also evident in beauty pageants and the Olympics. How do these stereotypes affect our understanding of culture?

The Centre for Media and Celebrity Studies (CMCS) Bridging Gaps conference, in association with sponsors Centre for Ecological, Social, and Informatics Cognitive Research (ESI.CORE) and WaterHill Publishing, invites papers and films that explore the relationship among four key themes – persona, branding, activism, and national identity. We invite academics, filmmakers, journalists, publicists, designers, advertisers, marketing specialists, charity organizers, and guests to explore and connect themes from a range of interdisciplinary fields and generate a valuable discussion and practice that will inspire change.

Attendees may present papers, take part in a workshop or create a roundtable discussion on the themes of persona, branding, activism and national identity. We already have one roundtable on Elvis Presley and another on Heath Ledger, which people can apply for.

Extended versions of selected papers will be published in an edited book by WaterHill Publishing, while others will be invited for the opportunity to publish work in the CrossBridge Journal.

We also invite people to send in videos for the Celebrity Chat Award. The idea for Celebrity Chat was born in Melbourne and the first recording took place in Perth. We are proud to be bringing it back home. The best video/documentary will be selected based on its ability to draw attention to a significant matter, be relevant to the conference theme and/or inspire change.

Registration includes: Your printed conference package, catered lunch, coffee / tea breaks, evening drinks, professional development workshop, access to evening receptions, eligibility to publish in edited book, and consideration for the $100 best paper and screen awards.

Submission guidelines:

250-word abstract or workshop / roundtable proposal
Include a title, your name, e-mail address, and affiliation if applicable
Submit to conference Chairs Dr Jackie Raphael and Dr Celia Lam at email address: celeb.studies@gmail.com
Deadline for abstract submission: August 1, 2017
Notification of acceptance: September 15, 2017
Full text due: November 1, 2017
Pre-Conference reception: December 8, 2017
Conference presentations: December 9-10, 2017
Publication of edited book: 2018

Conference Chairs: Dr Jackie Raphael and Dr Celia Lam
Conference URL:http://cmc-centre.com/conferences/20 17perth/
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