World Conference Calendar

35210 Conferences

Digital Marketing Strategies for Higher Education

Added by evvnt_Platform on 2017-10-11

Conference Dates:

Start Date Start Date: 2018-03-14
Last Date Last Day: 2018-03-15

Conference Contact Info:

Contact Person Contact Person: Criterion Conferences
Email Email:
Address Address: CQ Functions Melbourne, 113 Queen Street, Melbourne, 3000, Australia
Phone Tel: 0292395701

Conference Description:

The higher education market is becoming increasingly competitive. Data-driven strategies and marketing automation are being adopted in an attempt to personalise content, with the end goal of increasing student engagement, acquisition and retention.

With the extensive amount of online platforms and technologies available, it can be overwhelming to understand which systems are best suited for your organisation, and how to most effectively use them to get the best results.

The Digital Marketing Strategies in Higher Education conference will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies.

You will takeaway practical strategies to:
Manage data and content across different platforms
Embed customer-centricity into your digital marketing strategy
Use data insights to improve overall performance
Create innovative and personalised content
Implement effective data-driven strategies

Who will attend?
Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for:
Digital Marketing
Marketing and Communications
Marketing Automation
Student Recruitment
Social Media



Standard Delegate Rates: AUD 2899
Commercial Solutions Provider: AUD 3899

Speakers: Darren Goodsir, Fabian Marrone, Sarah Graham, Jodie Sangster

Time: 8:30 am - 4:40 pm
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