World Conference Calendar

33818 Conferences

2010 Consumer & Insights Summit (October 27th, 2010)

Added by fanny_81 on 2010-08-03

Conference Dates:

Start Date Start Date: 2010-10-27
Last Date Last Day: 2010-10-27

Conference Contact Info:

Contact Person Contact Person: Fanny Wang
Email Email:
Address Address: Shanghai, Shanghai, China
Phone Tel: 8621-51720126

Conference Description:

Having a deeper insight into consumers and shoppers helps the business design the product better fitting the customers’ needs, communicate with the customers in the way they like, drive their buying behavior and improve customer satisfaction and loyalty.

The topics will be focus on:
1. Understanding behavior of shoppers and defining effective ways to communicate with them
2. Market segmentation strategy with insights into customers' purchasing behavior and lifestyle
3. Keep Youth Insights Updated
4. Understanding media habit of target customers in different regions especially in low-tie cities
5. Using Consumers to Guide the Product Development Process

The speakers are senior leader of consumer and shopper insights from Unilever, Bristol-Myers Squibb, Li Ning (China) Sports Goods Co., Ltd, Universal McCann, IFF.

For more info, please check hopper/

Fanny Wang
JFPS China
Tel: +8621-51720126
Website: hopper/
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