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32676 Conferences

5th Annual Open Innovation

Added by ddrey on 2010-12-16

Conference Dates:

Start Date Start Date: 2011-04-11
Last Date Last Day: 2011-04-13

Conference Contact Info:

Contact Person Contact Person: David
Email Email: ddrey@marcusevansch.com
Address Address: TBA, Philadelphia, PA, United States

Conference Description:

Having survived the global economic crisis, North American Industry must now lay to rest many of its reactionary growth and survival initiatives and recognize the disciplines and strategies that allowed them to weather the storm. Open Innovation is one such strategy that continues to develop and deliver winning results to corporate portfolios.

While this documented success of has illustrated the benefits open innovation can bring to an organization, even during the toughest of economic times, recent reporting revealed that nearly 70 percent of the more than 2,000 executives responding were unsatisfied with their organization’s ability to deploy an effective Open Innovation program. Inefficiencies related to the legal issues surrounding the practice of open innovation and the inability to report the value collaborative innovation for the enterprise’s bottom-line were the often cited for this categorization.

The 5th Annual Open Innovation Conference will address these and other common issues including the design of strategies to establish a “partner of choice” marketing campaign, the open/collaboration opportunities that exist as a result of value-chain exploration and engagement, procedures to ingrain the awareness that open innovation is everyone’s job, methodologies to create value from shelved intellectual assets, and the emerging business models that shift the availability of intellectual property to the open enterprise.

In addition, by addressing the open innovator’s keen interest in a collaborative learning environment, this event will not only deliver the strategic knowledge marcus evans has become known for but it will also continue to establish this annual event as a truly uncommon opportunity for Innovation, R&D, Technology, and Business Development executives to come together to explore creative partnership opportunities.
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