World Conference Calendar

32801 Conferences

Science of Persuasion

Added by newbon on 2011-01-11

Conference Dates:

Start Date Start Date: 2011-03-15
Last Date Last Day: 2011-03-15

Conference Contact Info:

Contact Person Contact Person: Matt Dunn
Email Email: matt@benchmarkforbusiness.com
Address Address: The Balmoral Hotel, Edinburgh, United Kingdom
Phone Tel: 01224 636 200

Conference Description:

For nearly 60 years social scientists have been studying the factors that cause people to be influenced by the requests and proposals of others, especially in the fields of customer management, marketing, sales and advertising.

In this specially presented masterclass Steve J Martin will explore the psychology of persuasion and will present insights and information into what causes people to change, to act and to say 'Yes' to all types of requests.

This masterclass will be a highly interactive day including facilitated debate and group exercises.
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