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33841 Conferences

Future Trends in Digital Marketing Innovation Briefing

Added by Econsutlancy on 2011-01-20

Conference Dates:

Start Date Start Date: 2011-02-09

Conference Contact Info:

Contact Person Contact Person: Chris Clapham
Email Email: training@econsultancy.com
Address Address: MWB Manchester, Manchester, United Kingdom

Conference Description:

Overview

Econsultancy’s unmissable annual preview of the essential upcoming marketing and media trends you need to know.

The media and communications landscape continues to develop at a blistering pace, with consumer behaviour adapting rapidly to new technologies and platforms, making it critical for brands to be ready for the future. This session will explore the strategies you need to help future-proof your brand in 2011 and beyond.

As clients play an ever more active role in the content ecosystem, new opportunities are opening up for brands to connect and interact with their customers in new and exciting ways. Packed with cutting edge examples, the session will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.

The key trends that mattered in 2010
A look into the future. The technologies, platforms, developments, and changes in consumer behaviour that will matter in 2011, including a look at:
The expanding role of owned and earned media in the media ecosystem
New platforms, new interaction – where next for iPads and apps?
The changing role of data in content - including data visualisation, mobile, location, data mash-ups
Digital content as a service, social commerce
Agile marketing & content – how brands can be more adaptive and responsive in the new connected, always on, real-time, environment
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